Pretty as Pastel with Huda

In my personal experience Pastels have rarely given me a look I crave but I can no longer ignore the calling if the glazed donuts for my eyes. Holla Huda, girl you nailed it again. These are more runway than Pat Butcher and I cannot wait to get my hands on them. I can see myself matching these with fluttery lashes and some metallic liner for an ultra glam romantic look.

The Pastel Obsessions palettes are built around three whimsical shades: Lilac, Mint and Rose, which each include five dreamy matte shades, three metallic jellies and one next-generation shimmer swirl. Each shade has been created to highlight, line and define your eyes in a myriad of different ways whatever your skin tone and desired pastel-fueled look. From a soft, ethereal and blown out look to a high-octane graphic statement, each palette contains several innovative textures to experiment with that pack a pastel punch whatever your look.

Rose (my Fave)

A wearable collection of dreamy, ballet pink and blush peach mattes, delicate shimmers and sunshine yellows. This palette will suit each and every skin tone and take you from day to night in the sweep of a brush or a dab of your finger. 


A seductive series of dusty mauve mattes, lavender shimmers, pops of luxurious fizzy violet, a velvety apricot matte and a pop of soft coral shimmer, all designed to complement each other and add divine dimension to the lids.


An unusual balance of warm and cool tones, this palette indulges your lids in soft mint and apple green mattes, pistachio, teal and icy aqua shimmers, a touch of honey bronze shimmer and a rich tan matte.

While pastel pieces have been a wardrobe staple of Huda’s for the last year, it was a trip to Seoul, South Korea that inspired the beauty boss to create an eyeshadow palette focused around these soft, ethereal shades. “The pastel pink cherry blossoms are so magical and dreamy if you’re lucky enough to catch them at the right time, but once the sun would go down in Seoul, I saw that the city would become colorful, eccentric and electrifying,” says Huda. “I wanted to capture that magic in a palette, and Pastel Obsessions are just that!” 

The fashion world is filled with pastels right now, as designers explore feminine shades in unexpected, sporty and street silhouettes, so being a lover of fashion, Huda Beauty presents the power of pastels in a fresh way for beauty lovers around the world. That’s why each palette has an eccentric mix of textures including matte and metallic finishes, and shades to complement any skin tone allowing you to be as low key or as courageous as you want.

What are Huda’s top tips for creating that pastel heavenly look?

Start by building up your base with the matte shadows. You can always add to the crease for a deeper, more intense shade. 

–        Use your finger to pick up one of the metallic shades and lightly press onto the lid in small, circular motions for a high-pigmented pop of powerful shimmer.

–        Go for an ultra-glossy, high-shine blink by sweeping one of the metallic jelly shadows with pearlescent glow across the lid. 

–        While each shadow can be worn individually, each palette has been designed with complimenting and dynamic shades, so experiment with the shades to create an array of arresting, dream-like effects.

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