Wardrobe Plus is the leading Irish retailer specialising in affordable, plus size fashion. Founded in 2013, Wardrobe Plus comprises two stores in Gorey, Co. Wexford & in Ashford, Co. Wicklow and also operates an online business. It is part of the Wardrobe Group which was founded over 25 years ago by Aine O’Leary and has two additional stores operating as Wardrobe Boutique.
The retailer offers a personalised and unique customer experience, with personal shopping sessions and video consultations available upon request.This week was a huge week for the store when they launched Mellomi, their very own brand of high quality clothing range which are pieces for a capsule wardrobe that are classic, stylish as well as functional.
Speaking about the new exciting brand Aine said
Our brand Mellomi has been a long time coming, it was born following our customers feedback on wanting high quality clothing that is your hard working everyday heroes to enhance your curves. The aim of this collection is simple, a range of beautiful wardrobe staples that are both comfortable and easy to wear. The high quality fabrics feel amazing in shapes that enhance your curves.Our pieces are sustainable styles that will form the basis of your capsule wardrobeand that can be mixed and matched throughout the season. We want you to have longevity from your clothes that make you feel amazing. We hope you love it as much as we do!
Pieces start from €50 and can be styled a number of ways. I has the pleasure of being sent two pieces from the collection and was very impressed by the quality. The Harley Leggings €55.00 are something I will get a lot of wear out of for daytime at the office and the Becky tunic which is a lovely purple shade would be a nice Spring time shade and is perfect for all heights. It fits like a mini dress on my shorter body as opposed to a top so I would wear this with tights and boots to give a younger look. This is why the items are so great because you can dress them up or down and the fact that they are such good quality fabric means that there is no worries about bums being see through or unflattering. The V neck is something I think that is important too if you have a larger bust. For me personally I feel that having a few good staple items carry you through the work week. How you style these pieces will totally transform how they look. The jacket , shoes, earrings etc you wear to complete the outfit can transform your outfit vibe and can take it to an after work dinner date too.
Wardrobe Plus stocks a wide range of European fashion brands and is at the forefront of plus size fashion in Ireland, offering exclusive brands and collections for customers of all ages in sizes ranging from UK 16-32. The company prides itself on offering modern, affordable size inclusive fashion and believes women should be able to find the styles they are looking for in a full range of sizes.
Shop the coolection : https://wardrobeplus.ie/collections/mellomi
by Mary-Jane O’Regan – @glamityjane