Glamity-Jane

1. Reinvention Works (Even After 100 Years)

Stanley was around for over a century before blowing up on TikTok. It proves that no brand is ever too old to glow up — it just needs the right audience, timing, and platform.

2. Function Meets Aesthetic = Magic

The product didn’t change drastically — it’s still a cup. But give it a soft pink pastel and a car-friendly handle? Suddenly it’s not just practical, it’s Instagrammable. Form + function = viral gold.

3. Influencer Power, But Make It Strategic

Stanley didn’t randomly go viral — they partnered with lifestyle influencers and moms who showed the cup living its best life in SUVs and at soccer games. Lesson? Find your tribe and speak their language.

4. Scarcity Creates Frenzy

Limited drops. Store crashes. People queuing up. Stanley used scarcity like Supreme — but for hydration. Creating controlled chaos = demand.

5. Community Builds Culture

Owning a Stanley isn’t just about drinking water — it’s about being in the Stanley Squad. People compare colors, share “what’s in my Stanley,” and flex cup collections like sneakers.

Want loyalty? Build culture.

6. The Product Is the Influencer

Stanley cups became the content. They photobomb outfits, gym selfies, mom vlogs. It’s the ultimate example of product-as-status-symbol, not just product-as-utility.

The Stanley Cup didn’t just sell hydration. It sold identity, aesthetics, community, and hype — all from a cup.

Marketing takeaway? Reinvent, romanticise, and relentlessly connect with your audience’s lifesdtule 

And now, I too am the proud owner of a Stanley Cup in Cherry Blossom — thanks to a colleague who watched me refilling my sad old bottle one too many times and decided I needed a slick upgrade.

Hydration, but make it pretty.