I am a former Retail Queen who spend most of my early career surrounded by luxury, working with some of the worlds most loved brands in the high end retail sector. A lover of luxe and a skin aficionado , I have trained with some of the biggest brands in the world. I embraced the skincare revolution before it became popular and mainstream. I also have always been honest about my love for aesthetics and injectables. Tweakments has always been an arena I am comfortable in and with and I am passionate about safety, standards and transparency.
I am a self proclaimed glamour guru and am so very passionate about making women feel like the best version of themselves. I am a body positivity advocate and I want more than anything for the fashion and beauty industry to be more inclusive. I have spent over a decade working in and for the beauty industry. I sharpened my eyebrow pencils for four years in Brown Thomas , working with one of the most established and well recognised brands worldwide – Shiseido. I then moved into the beauty editorial industry and amthe editor of Hi Style and a beauty columnist for the Cork Independent, The Premier Newspaper and some regular freelance pieces . I also write for Business Cork. I feature regularly on local and national radio speaking about beauty and topical matters. My primary focus is beauty tips and products at which I have become a go-to source, not just for the most hyped products at the moment, but the truly effective ones. Like most good critics, I dive headfirst into the products and services I am writing about, trying the products myself (sometimes live on Instagram) and sharing the results. Much of my editorial output comes from experience, though I do conciously make a point to look at beauty and its larger impact through lenses other than my own. I know that I am a very small part of of what beauty is as a whole.
Lately I have been asked to review a lot of hotels, restaurants and hospitality type experiences. This is quite new to me and because I have never worked in the industry full time , bar the standard rite of passage many students do in a student pub, so I am coming at it purely from a customer experience perspective. I would consider my writing to be more pleasure seeking than critical when it comes to hospitality . I would also like to add that I think there are fewer countries in the world that do hospitality like Ireland do. The travel aspect of my writing was temporarily stunted but my passport is in need of some new stamps so I will be back on a plane very soon.
My writing is hopefully empathetic, relatable, and sometimes humorous. Ask me to describe myself I would say ” I am a woman that scrubs up well and is always capable of having a good time. “
For one to one consultations, Glam Social Media, salon consults, try ons, reviews and collaborations you can contact me by email at email@example.com.